The Challenge
Dr Teeth is a dental clinic based in London with a strong local reputation — but no website capable of supporting it.
New patients were calling to ask questions that a website should answer automatically.
Appointments were booked manually over the phone.
And when the clinic ran ads, they had no way of knowing which campaigns were actually driving real bookings.
The business was growing, but the systems weren’t keeping up.
The Problem in Detail
- No website — the clinic relied entirely on referrals and manual phone bookings
- No online appointment booking — patients could only book during working hours
- Zero tracking — no visibility into which ads or channels were driving new patients
- Staff time wasted on answering basic questions — location, services, hours — that a website handles automatically
- Lost opportunities outside office hours — no way for patients to book at night or on weekends
Our Approach
We built with one clear purpose: make it as easy as possible for the right patient to book an appointment, at any time, from any device
And make sure the clinic knows exactly where that patient came from.
- Designed a clean, professional UI that builds immediate trust — critical in healthcare
- Integrated an online booking system directly into the site with a smooth, frictionless flow
- Placed clear calls-to-action on every page, guiding patients toward booking at every point
- Set up Google Tag Manager as a central tracking hub
- Configured conversion pixels to track every completed booking accurately
- Full end-to-end testing to ensure booking data was captured reliably
The Results
+40% Online Bookings | -45% Manual Phone Calls | 24/7 Booking Availability | 100% Ad Tracking Accuracy |
- Online appointment bookings increased by approximately 40% within the first 2 months
- Volume of inbound calls for basic information (hours, location, services) dropped by ~45%
- Clinic staff freed up significant time previously spent on repetitive phone enquiries
- Full visibility into which advertising campaigns were generating real, trackable bookings
- Patients can now book at any hour — including nights and weekends — without any staff involvement
The website became the clinic’s most reliable patient acquisition tool — working around the clock, tracking every booking, and handling routine questions automatically.
